What Every Women Business Owner Needs to Know About Strategy
Aristotle said, “We do not know a truth without knowing its cause.” So what is so compelling about strategy? Why does it exist? Why is having a strategy so important? I was researching and preparing for a client’s Strategic Planning meeting when I realized that many women business owners don’t really understand the power of a Strategic Plan.
Strategy is necessary in response to two inescapable realities: limited resources and competition. Those two challenges alone force business owners to make choices about where to use their scarce resources to achieve a competitive advantage.
